MAKR.
FY26 Proposal · Prepared by LOVR
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The FY26 proposal

MAKR, the engine

The plan, the deliverables and the investment to sell your developments off-market and build the MAKR name. One operation, run end to end by LOVR.
For the MAKR DirectorsPrepared by LOVRJune 2026
What we propose

Two objectives, run as one operation.

Sell before the marketThe off-market engine that captures, nurtures and converts buyers before a project ever reaches an agent, so the commission stays in your pocket.
Build the nameThe brand and content that make MAKR a name the market follows, so the name itself sells at the highest level.

All of it runs through one place, LOVR Management. One roof, one report, one invoice, and you own every asset it builds.

LOVR Management

One roof. One report. You own everything.

LOVR Management is the system that runs the whole operation. You never log into six tools or chase six invoices. Every lead, every post, every ad and every result reports into one place, branded to MAKR, and the account, the data and the audience stay yours.

The Hubcatches and works every leadleads
The Schedulerplans, posts and reports the contentcontent
Ad Postingbuilds, runs and optimises the adsads
Ad Creativethe creative the ads run oncreative
LOVR Management · the Hub

Every lead, caught and worked.

The Hub is the owned system behind the off-market engine. Every enquiry from Meta, the site and the outreach lands in one place, tagged to source and project, and is followed up the moment it arrives, so nothing goes cold.

The owned databaseEvery past buyer and enquiry captured and segmented, the asset everything feeds.
First-access captureRegistration on the site gating early access to each project, building the list continuously.
Capture and nurtureInstant response, then the email and EDM sequence, then retargeting, automatic from first touch.
Yours to keepThe database, the audience and the pixel stay MAKR's, across every project.
LOVR Management · the Scheduler

All the content, planned and published.

The Scheduler is where the content is planned, scheduled and published across every platform from one place. You get a single login to approve, and a branded monthly report that explains what worked and what we do next.

One calendarEvery post across every channel, planned and scheduled ahead.
Published for youContent goes out automatically at the right time, with you approving from one place.
The branded reportOne monthly report on reach, growth and what is working, in the MAKR name.
LOVR Management · Ad Posting

Ads run properly, against the right buyers.

We build, launch and optimise the paid ads end to end, for the brand and for each project. The optimisation runs around the clock, a senior hand at LOVR holds the spend and the direction, and every lead the ads create feeds straight into the Hub.

Built and runCampaigns, audiences and targeting set up and managed, not left on autopilot.
Sharpened by dataThe targeting data built and fed continuously so the ads get more efficient over time.
Straight into the HubEvery lead form and enquiry lands in the owned system and is worked at once.
LOVR Management · Ad Creative

The creative that makes the ads work.

Ads are only as good as the creative they run on. We produce and test the creative the ads need, image and video, in the MAKR look, so there is always fresh, on-brand material driving the spend.

Produced for the platformBuilt for the feed, the story and the reel, not repurposed leftovers.
Tested and refreshedVariants run against each other so the best creative gets the budget.
On brand, every timeHeld to the MAKR signature so the ads build the name while they sell.
The brand · building the name

The content that makes MAKR known.

Alongside the engine, we build the name. Design-led content that creates a feeling and moves people to act, run always on, held to one signature across every project.

The Directors on cameraBen, Paul and Jack, the decisions and the Brinsmead legacy, the one thing no competitor can copy.
Immersive and project storytellingThe world around the product, and each development told from raw site to finished place.
PR and authorityThe earned-media program that positions MAKR as the name that knows, built and run over time.
The investment · setup and monthly

The MAKR partnership.

Initial LOVR management set-upthe custom dashboard built, CRM connected to the website, Google Analytics stood up, SEO and AI optimisation$6,400 once
Monthly management, optimisation and reportingthe engine run and sharpened, ongoing SEO and AI optimisation, the branded report$3,200 / mo
All figures exclude GST.
The investment · campaigns and projects

Per campaign, per project.

Design of ad creativesthe creative built for each campaign$1,500 / campaign
Ad activation and managementeach campaign built, run and optimised$1,400 / campaign
Email nurture sequence6 to 8 campaigns, designed and activated within the CRM, per project$3,300
Data aggregationthe targeting data built and fed so the ads sharpen over timePOA
PR and earned mediathe media and authority programPOA
Each project carries its own budget to its own entity, ARLO first. All figures exclude GST.
A note on the memorandum

The sales surface is built on the assets.

The interactive memorandum is the document the warm list buys from, before a project ever lists. It is built around a project's renders and visuals, so the final scope and figure firm up once those assets are confirmed.

What we build nowThe site to host it, and flat renders to carry the early story.
What firms it upThe render and visual asset pack confirmed with the architect, so the full version is built on the real material.
How we get thereA short scoping with you and the architect to lock the assets and the final memorandum.
To start

What it takes to begin.

Agree the partnershipLOVR runs the engine and the brand as one operationthe decision
Access to the accountsthe ad accounts, analytics and data, so the engine can runto set up
The architect's asset packrender and visual assets confirmed with the architect for the memorandum and the sitesto confirm
ARLO firstthe engine runs on ARLO off the DA lodge, then every project afterfirst project

One decision starts it. Agree the partnership, and we stand up the engine and the brand, ARLO first.

The next step
Sell before the market. Build the name. Own the machine.

MAKR has the legacy, the pipeline and the clean slate. LOVR brings the engine that sells your developments off-market, and the brand that makes the MAKR name sell at the highest level, run as one operation through LOVR Management. We do not want to be another agency you brief. We want to run the operation that builds the name and sells the product, before it ever costs you a commission.

Prepared by LOVR, June 2026